CHAIRMAN MESSAGE

Mr. Chua Chun Chai

President of Malaysian Furniture Council (MFC) &
Chairman of Export Furniture Exhibition (EFE)

Hello,

On behalf of the Malaysian Furniture Council (MFC), I bid you all a very warm welcome to Export Furniture Exhibition (EFE) and Malaysia.

Export Furniture Exhibition (EFE) is one of the top furniture fairs in Southeast Asia and has spearheaded the furniture trade scene for many years. The exhibition is the signature event of MFC and organized by EFE Expo Sdn Bhd., a subsidiary company of the Council. The Malaysian Furniture Council is the sole national body representing all the 13 States Furniture Associations of Malaysia and plays an active role in the development and betterment of the industry. The Council is also one of the  Board of Trustees in the Primary Industry Ministry. Working closely with the government, it is envisaged to drive the industry to greater heights and increase our nation’s furniture exports.

An exhibition by the industry for the industry, EFE has created good business and networking opportunities for thousands of participants. Held annually in March at Kuala Lumpur Convention Centre (KLCC), quality exhibitors from Malaysia and the region and buyers from all over the world converge on this global stage.

We are committed, professional, dynamic, innovative and backed by a team of bright and enthusiastic individuals and makes EFE an ideal platform for trade professionals. Committed to business excellence, EFE has steadily grown from strength to strength and has provided opportunities to the furniture industry to do export and expand their business. Exciting exhibitors welcome buyers to view their latest collections and designs for bedrooms, living area, kitchens, children, office, hotel lounges and outdoor living. It is a fair you must not miss and we look forward to welcoming you as always.

I would like to thank our loyal and new exhibitors and partners for the continuous support. To our buyers, I invite you take your time visiting the exhibition over four days and wish you all the success in finalizing trade deals directly with the manufacturers. May it be a successful and rewarding time here at EFE.

 

Thank you.

MISSION & VISION

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    VISION

    To be Southeast Asia’s number one Furniture Trade Fair for global buyers in the future.

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    MISSION

    The mission of Export Furniture Exhibition (EFE) is to provide the highest level of event planning services while maintaining extraordinary customer services and to enhance the professionalism and profitability of EFE through effective presentation in industry, government, education & training, and by identifying and meeting the needs of the furniture exhibition industry.

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    OBJECTIVE

    Our goal is to help the furniture industry business by attracting buyers to the exhibition and providing industry players with opportunities to do export and expand their businesses through specific, measurable, achievable, realistic and time bound ways. With a focus on furniture, EFE strives to transform and upgrade the industry, encourage enterprises to go global and enhance product quality and brand value. EFE is a bridge that ties the industry and creates huge trade opportunities.

WHO ARE WE

Malaysian Export District

As one of Southeast Asia’s premier sourcing platform, EFE has spearheaded the furniture trade scene for years. Since its inception in 2005, every March, buyers from all over the world converge on this global stage.

International Platform/ World Business Arena

As an international platform cum world business arena, EFE boasts of 80% of its exhibitors are Malaysian furniture manufacturers which provides B2B, interaction with international buyers, connect people with Malaysian made products and a ready market.

Universal Purchasing Power

Progressing and improving each year, EFE in recent years have drawn more influential quality buyers from over 140 countries worldwide to place orders in bulk on the spot during the fair.EFE has created fantastic business and networking opportunities for thousands of participants.

One-stop Product Sourcing Hub

Export Furniture Exhibition serves as a One-Stop Product Sourcing Hub where buyers are spoilt for choice with contemporary and innovative furniture on display.

Industry Seminars

During fair days, several Industry Seminars are available by professional speakers from overseas to provide you with the current and latest developments in the global furniture market including the latest furniture designs.

Strategic Venue/ Stratgic Location

Strategically located at Kuala Lumpur Convention Centre (KLCC) at the heart of Kuala Lumpur, is an ideal place for everyone with hotels, F&B, shopping malls and entertainment just within a stone’s throw distance.

Prestigious environment

The friendly and clean environment makes it a complete place for all.

Professional Organizer

EFE is presented by the Malaysian Furniture Council (MFC), the national organization representing the furniture industry of Malaysia, and organized by EFE Expo Sdn Bhd, a wholly-owned company of MFC. It is backed by a dedicated team of professionals with a firm commitment to professionalism, dynamism, and innovation.