CHAIRMAN MESSAGE

Mr. Chua Chun Chai

President of Malaysian Furniture Council (MFC) &
Chairman of Export Furniture Exhibition (EFE)

On behalf of the Malaysian Furniture Council (MFC), I would like to bid a warm welcome to all our exhibitors, buyers and visitors to Export Furniture Exhibition (EFE) 2017. Returning for the thirteenth consecutive year, EFE 2017 is Asia’s premier furniture exhibition spread over eight halls, two levels and 30,000sqm of exhibition space featuring diverse range of furniture in one convenient and accessible location.

EFE 2017, a furniture trade exhibition by the industry for the industry, presented by the Malaysian Furniture Council (MFC), whom is the sole national furniture body in Malaysia has in the past year intensified engagement with various national and international government bodies, associations and private sectors. Armed with these valuable feedbacks, EFE 2017 returns better and stronger to make it the most important and comprehensive event in the furniture industry calendar drawing in quality exhibitors and influential buyers to Kuala Lumpur.

This year, the India Export Pavilion (IEP) will debut in Hall 8 featuring Malaysian designed and manufactured wooden furniture for the export markets of India and the world. It is the destination for sourcing competitively priced wooden furniture with the thoughtfully curated range of exhibitors accommodating various requests.

Increasing EFE’s profile as a design centered furniture trade fair, the much anticipated Professional Designers Program (PDP) will once again be held in EFE 2017. A program by the Malaysian Timber industry Board (MTIB), the PDP will showcase own designs by Malaysian and international designers with the prototypes manufactured by selected Malaysian furniture factories. This will lead the way in pushing the boundaries of furniture design and functionality.

I would like to thank our loyal and new exhibitors and partners for the continuous support. To our buyers, I invite you take your time visiting the exhibition over four days and wish you all the success in finalizing trade deals directly with the manufacturers. May it be a successful and rewarding time here at EFE 2017.

 

Thank you.

MISSION & VISION

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    VISION

    To be Southeast Asia’s number one Furniture Trade Fair for global buyers in the future.

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    MISSION

    The mission of Export Furniture Exhibition (EFE) is to provide the highest level of event planning services while maintaining extraordinary customer services and to enhance the professionalism and profitability of EFE through effective presentation in industry, government, education & training, and by identifying and meeting the needs of the furniture exhibition industry.

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    OBJECTIVE

    Our goal is to help the furniture industry business by attracting buyers to the exhibition and providing industry players with opportunities to do export and expand their businesses through specific, measurable, achievable, realistic and time bound ways. With a focus on furniture, EFE strives to transform and upgrade the industry, encourage enterprises to go global and enhance product quality and brand value. EFE is a bridge that ties the industry and creates huge trade opportunities.

WHO ARE WE

Malaysian Export District

As one of Southeast Asia’s premier sourcing platform, EFE has spearheaded the furniture trade scene for years. Since its inception in 2005, every March, buyers from all over the world converge on this global stage.

International Platform/ World Business Arena

As an international platform cum world business arena, EFE boasts of 80% of its exhibitors are Malaysian furniture manufacturers which provides B2B, interaction with international buyers, connect people with Malaysian made products and a ready market.

Universal Purchasing Power

Progressing and improving each year, EFE in recent years have drawn more influential quality buyers from over 140 countries worldwide to place orders in bulk on the spot during the fair.EFE has created fantastic business and networking opportunities for thousands of participants.

One-stop Product Sourcing Hub

Export Furniture Exhibition serves as a One-Stop Product Sourcing Hub where buyers are spoilt for choice with contemporary and innovative furniture on display.

Industry Seminars

During fair days, several Industry Seminars are available by professional speakers from overseas to provide you with the current and latest developments in the global furniture market including the latest furniture designs.

Strategic Venue/ Stratgic Location

Strategically located at Kuala Lumpur Convention Centre (KLCC) at the heart of Kuala Lumpur, is an ideal place for everyone with hotels, F&B, shopping malls and entertainment just within a stone’s throw distance.

Prestigious environment

The friendly and clean environment makes it a complete place for all.

Professional Organizer

EFE is presented by the Malaysian Furniture Council (MFC), the national organization representing the furniture industry of Malaysia, and organized by EFE Expo Sdn Bhd, a wholly-owned company of MFC. It is backed by a dedicated team of professionals with a firm commitment to professionalism, dynamism, and innovation.