EFE CHAIRMAN’S MESSAGE

Mr. Chua Chun Chai

Chairman of Export Furniture Exhibition (EFE)

It is a great honour to welcome you once again to the Export Furniture Exhibitions (EFE), one of the most anticipated international furniture shows in its 18th year, a strong testament to the Malaysian Furniture Council, EFE Expo Sdn Bhd and industry members’ strong commitment and collective effort in bringing the furniture market to fore.

Held annually at the tactically located Kuala Lumpur Convention Centre (KLCC), it is presented by the Malaysian Furniture Council (MFC) and organised by EFE Expo Sdn Bhd, a wholly owned subsidiary of MFC; this arrangement guarantees that the event is curated by industry professionals who hold deep insights into the market’s everchanging needs and trends.

Catering to an assortment of buyer requirements and preferences, the exhibition displays a comprehensive array of cutting-edge products, including bedroom, living room, dining, kitchen, office and outdoor furniture, as well as furniture fittings and accessories. Speaking of diversity, EFE draws in exhibitors and buyers from over 140 countries, with the 2025 edition expected to feature more than 260 exhibitors from Malaysia, China and other ASEAN countries.

Before wrapping it up, EFE is deeply appreciative of all the support from the furniture industry including various government agencies, trade associations and media. Without your unwavering support, participation and strong friendships, we would not be where we are today. On behalf of EFE Expo Sdn Bhd, I thank you for being part of our journey.

Through EFE 2025, we hope to continue fostering collaboration, highlighting cutting-edge designs and driving industry growth; together, let’s build a better furniture industry in the interest of progress for all.

Thank you.

MFC PRESIDENT’S MESSAGE

Mr. Desmond Tan

President of Malaysian Furniture Council (MFC)

On behalf of the Malaysian Furniture Council (MFC), I would like to thank all our valued exhibitors for your participation, and I would like to extend a warm welcome to all international buyers and visitors to Malaysia and the Export Furniture Exhibition (EFE) 2025.

Since being incepted in 2005, this Export Furniture Exhibition (EFE) remains the flagship event for the Malaysian Furniture Council (MFC) as its main agenda is to provide affordable and efficient services to our members seeking to sell their products to overseas buyers.

MFC is the sole national association representing the furniture industry in Malaysia. Over the years, we have collaborated closely with ministries and government agencies such as: the Ministry of Plantation and Commodities, Ministry of Investment, Trade and Industry, MATRADE, MIDA, MTIB as well as MTC to promote the growth of the furniture industry.

In the year 2025, we are going to facing a lot of new challenges. The geopolitical environment plays a significant role in shaping Malaysia’s furniture industry, given to its close ties to international trade, raw material supply, labor dynamics, and market demand. To stay competitive, Malaysia’s furniture industry must highly be attuned to geopolitical developments. While trade agreements and sustainable practices can strengthen Malaysian’s global standing, challenges such as regional competition and potential trade disruptions must be strategically managed. Therefore, staying agile and adaptive to these geopolitical shifts is crucial for the Malaysia furniture industry’s long-term success.

Nevertheless, we remain optimistic and confident that Malaysian furniture possess a solid foundation to bounce back from this challenge.

Once again, I’d like to thank all our exhibitors, buyers, and visitors at EFE 2025, and I wish you all a prosperous and enjoyable time. To all our international visitors, please take some time to enjoy our beautiful multi-cultural country, Malaysia.

Thank you.

MISSION & VISION

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    VISION

    To be Southeast Asia’s number one Furniture Trade Fair for global buyers in the future.

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    MISSION

    The mission of Export Furniture Exhibition (EFE) is to provide the highest level of event planning services while maintaining extraordinary customer services and to enhance the professionalism and profitability of EFE through effective presentation in industry, government, education & training, and by identifying and meeting the needs of the furniture exhibition industry.

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    OBJECTIVE

    Our goal is to help the furniture industry business by attracting buyers to the exhibition and providing industry players with opportunities to do export and expand their businesses through specific, measurable, achievable, realistic and time bound ways. With a focus on furniture, EFE strives to transform and upgrade the industry, encourage enterprises to go global and enhance product quality and brand value. EFE is a bridge that ties the industry and creates huge trade opportunities.

WHO ARE WE

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Malaysian Export District

As one of Southeast Asia’s premier sourcing platform, EFE has spearheaded the furniture trade scene for years. Since its inception in 2005, every March, buyers from all over the world converge on this global stage.
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International Platform/ World Business Arena

As an international platform cum world business arena, EFE boasts of 80% of its exhibitors are Malaysian furniture manufacturers which provides B2B, interaction with international buyers, connect people with Malaysian made products and a ready market.
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Universal Purchasing Power

Progressing and improving each year, EFE in recent years have drawn more influential quality buyers from over 140 countries worldwide to place orders in bulk on the spot during the fair.EFE has created fantastic business and networking opportunities for thousands of participants.
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One-stop Product Sourcing Hub

Export Furniture Exhibition serves as a One-Stop Product Sourcing Hub where buyers are spoilt for choice with contemporary and innovative furniture on display.
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Industry Seminars

During fair days, several Industry Seminars are available by professional speakers from overseas to provide you with the current and latest developments in the global furniture market including the latest furniture designs.
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Strategic Venue/ Strategic Location

Strategically located at Kuala Lumpur Convention Centre (KLCC) at the heart of Kuala Lumpur, is an ideal place for everyone with hotels, F&B, shopping malls and entertainment just within a stone’s throw distance.
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Prestigious environment

The friendly and clean environment makes it a complete place for all.
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Professional Organizer

EFE is presented by the Malaysian Furniture Council (MFC), the national organization representing the furniture industry of Malaysia, and organized by EFE Expo Sdn Bhd, a wholly-owned company of MFC. It is backed by a dedicated team of professionals with a firm commitment to professionalism, dynamism, and innovation.